CAMPAIGNS
CAMPAIGNS
OAKLEY PRODUCT LAUNCH CAMPAIGN:
Smart eyewear featuring a real-time, voice-activated system designed to improve and enhance athlete's training and performance.
Campaign // Photography // Web Design // Video Content // In-store
NORTON PRODUCT LAUNCH CAMPAIGN: We protect our homes from the outside but cybercriminals don't come in the through the front door. They enter through any device connected to the internet. Norton Core's secure Wi-Fi router protects your home from within.
Advertising // Video Content // Social Content // Digital Content // Print // OOH
AMERICAN GIANT CAMPAIGN: The Old Man film is just the opening shot of an ongoing challenge to young people. American Giant is redefining the modern work ethic and what it really means to roll up your sleeves. We want to give young people a chance to prove themselves and shed the age-old stereotype that kids won’t work as hard as their elders.
Video Content // Social Content // Photography // Advertising // Digital Content // Experiential
COLUMBUS BRAND REFRESH: If you want additives, eat it with mustard or buy the other guy’s product. With fresh photography and a nod to natural ingredients, we rebranded this iconic Bay Area brand.
Branding // Web Design // Social Content // Packaging // Product Photography // Advertising
BOX.COM: How do you grow a tech company from a scrappy startup to a world-class enterprise brand? By developing a breakthrough campaign that shows how much easier life is without barriers.
Advertising // Social Content // OOH // Print // Digital // Experiential
YOUTUBE SHORTS: As YouTube breaks into the world of short-form content, they’ve yet to stand out and resonate with the new wave of digital-native creators.
Gen-Z has a more casual approach to creating content and builds community around their unique sense of humor. Using National Joke Day as inspiration, the #MyBloopers Shorts campaign invited creators to share their gag reels, outtakes, and funny fails with the world on Shorts.
Social Content // Motion Design // Advertising // Illustration // Email
RESULTS:
With a CTR of 5.41%, this campaign exceeded benchmarks by 5X and effectively engaged Creators globally. Cross-promotion on the YouTube Creators channel grabbed the attention of industry publications, boosting the campaign’s visibility even further – encouraging the creation of 197k+ Shorts and 300K+ unique landing page visits within the first week of launch.
Wait! There’s more.
From a monthly newsletter to a yearly wrap-up and product feature emails along the way.
ADOBE: Getting to make stuff for other designers is always rewarding but also extremely challenging. I’ve designed, directed, storyboarded, and localized thousands of assets for Adobe via my friends at SnackBar for a variety of different products.
Advertising // Social Content // Digital Content // Motion Design // Illustration
HOKA: It's a crazy looking shoe developed by a bunch of Ultra Marathon runners. Crazy never quits. Crazy Does.
Event Marketing // Graphic Design // Product Photography // Web Design // Print
MAD PONY PRODUCT LAUNCH: GNC came to us for help with launching a new product to compete with BANG energy. The brief was to make it as wild as possible while appealing to Gen Z. #IWANTAPONY was born.
Product Launch // Packaging // Branding // Advertising // Social Content
